Examining consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables using experimental economics

Bradley J. Rickard, Jura Liaukonyte, Harry M. Kaiser, and Timothy J. Richards

Year of publication:	2010
Authors:	Rickard, Bradley J. ; Liaukonyte, Jura ; Kaiser, Harry M. ; Richards, Timothy J.
Publisher:	Ithaca, NY : Cornell Univ., Dep. of Applied Economics and Management
Subject:	Experiment \| Obst \| Fruit \| Gemüse \| Vegetables \| Werbewirkung \| Advertising effects \| Werbung \| Advertising

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