Examining customer-created guilt in a service context
Kathrynn R. Pounders, Julie Guidry Moulard, Barry J. Babin
| Year of publication: |
2018
|
|---|---|
| Authors: | Pounders, Kathrynn R. ; Moulard, Julie Guidry ; Babin, Barry J. |
| Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 35.2018, 11, p. 830-844
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| Subject: | affective commitment | customer norm violation | guilt | guilt induction | normative commitment | relationship marketing | Beziehungsmarketing | Relationship marketing | Emotion | Mitarbeiterbindung | Employee retention | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.21138 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011970112