Examining customer responses to fake online reviews : the role of suspicion and product knowledge
Year of publication: |
[2017]
|
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Authors: | Ren, Jie ; Ozturk, Pinar ; Luo, Shoufu |
Published in: |
Internetworked world : 15th Workshop on e-Business, WeB 2016, Dublin, Ireland, December 10, 2016 : revised selected papers. - Cham : Springer, ISBN 978-3-319-69643-0. - 2017, p. 177-184
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Subject: | Virales Marketing | Viral marketing | Electronic Commerce | E-commerce | Produktinformation | Product information | Glaubwürdigkeit | Credibility | Vertrauen | Confidence | Kaufentscheidung | Purchase decision |
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