Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Examining customer value perceptions of organizational buyers when sourcing from multiple vendors

Liu, Annie H., (2005)

Theory Testing Using Case Studies in Business-to-Business Research A case methodology is developed that is appropriate for use by business-to-business researchers

Johnston, Wesley J., (1999)

The Use of Culturally Relevant Stimuli in International Advertising

Leach, Mark P., (1998)