Examining differences in consumer reactions to partitioned prices with a variable number of price components
| Year of publication: |
2008
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|---|---|
| Authors: | Carlson, Jay P. ; Weathers, Danny |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 61.2008, 7, p. 724-732
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