Examining entrepreneurs' presentation effectiveness in generating stakeholder interest : observations from the medical device industry
Year of publication: |
January 2016
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Authors: | Latham, Scott F. ; Tello, Steven F. |
Published in: |
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research. - Malden, Mass [u.a] : Blackwell, ISSN 0047-2778, ZDB-ID 860752-7. - Vol. 54.2016, 1, p. 85-101
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Subject: | Unternehmensgründung | Business start-up | Marketingmanagement | Marketing management | Vortragstechnik | Public speaking skills | Stakeholder | Medizinprodukteindustrie | Medical device industry |
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