Examining ePWOM-purchase intention link in Facebook brand fan pages : trust beliefs, value co-creation and brand image as mediators
Kunja Sambashiva Rao, Bramhani Rao, G.V.R.K. Acharyulu
| Year of publication: |
2021
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|---|---|
| Authors: | Rao, Kunja Sambashiva ; Rao, Bramhani ; Acharyulu, G. V. R. K. |
| Published in: |
IIMB management review. - Bangalore : IIMB, ISSN 0970-3896, ZDB-ID 2413253-6. - Vol. 33.2021, 4, p. 309-321
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| Subject: | ePWOM | Trust belief | Value co-creation | Brand image | Purchase intentions | Social networking sites | Smartphones | Markenimage | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Betriebliche Wertschöpfung | Value creation | Online-Marketing | Internet marketing | Mobiltelefon | Mobile phone | Virales Marketing | Viral marketing |