Examining how corporations use online job ads to communicate employer brand image information
Kevin P. Nolan; Madlen Gohlke; Jasmine Gilmore; Ryan Rosiello
| Year of publication: |
2013
|
|---|---|
| Authors: | Nolan, Kevin P. ; Gohlke, Madlen ; Gilmore, Jasmine ; Rosiello, Ryan |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 16.2013, 4, p. 300-312
|
| Subject: | employer brand image | online job advertisements | job seekers | Personalbeschaffung | Recruitment | Personalmarketing | HR marketing | Markenimage | Brand image | Firmenimage | Corporate reputation | Arbeitsuche | Job search | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010202895