Examining if sending text messages to thank blood donors for saving lives is a "great idea"? : evidence from a randomized field experiment
Lisa S. Moussaoui, Joëlle Herren-Vichet, Serena Baldelli, Sophie Waldvogel, and Olivier Desrichard
| Year of publication: |
2019
|
|---|---|
| Authors: | Moussaoui, Lisa S. ; Herren-Vichet, Joëlle ; Baldelli, Serena ; Waldvogel, Sophie ; Desrichard, Olivier |
| Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 5, p. 486-506
|
| Subject: | blood donation | blood donor retention | short message | SMS | Text message | Blutspendedienst | Blood service | Experiment | Feldforschung | Field research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10495142.2018.1526753 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012200044