Examining Instagram commercial posts : utilizing content analysis method
Annu Balyan, Danish Hussain, Shrutika Mishra, Mohd Sarwar Rahman, Asif Khan
| Year of publication: |
2024
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|---|---|
| Authors: | Balyan, Annu ; Hussain, Danish ; Mishra, Shrutika ; Rahman, Mohd Sarwar ; Khan, Asif |
| Published in: |
Decision : official journal of Indian Institute of Management Calcutta. - [Erscheinungsort nicht ermittelbar] : Springer India, ISSN 2197-1722, ZDB-ID 2194154-3. - Vol. 51.2024, 4, p. 487-501
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| Subject: | Celebrity endorsements | Consumer involvement | Content analysis | Thematic analysis | Celebrity-Werbung | Celebrity endorsement | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Inhaltsanalyse |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s40622-024-00415-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015188605