Examining interdependence between product users and employees in online user communities : the role of employee-generated content
Jie (Kevin) Yan, Dorothy E. Leidner, Hind Benbya, Weifei Zou
| Year of publication: |
2021
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|---|---|
| Authors: | Yan, Jie ; Leidner, Dorothy E. ; Benbya, Hind ; Zou, Weifei |
| Published in: |
The journal of strategic information systems : incorporating International Information Systems. - Amsterdam [u.a.] : Elsevier, ISSN 0963-8687, ZDB-ID 1099465-8. - Vol. 30.2021, 1, p. 1-14
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| Subject: | Employee-generated content | Interdependence | Online user communities | Social exchange | Social Web | Social web | Virales Marketing | Viral marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jsis.2021.101657 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012494767