Examining purchase intention for luxury fashion : integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
Mei Mei Lau, Peggy Mei Lan Ng, Elaine Ah Heung Chan and Cherry Tin Yan Cheung
| Year of publication: |
2022
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|---|---|
| Authors: | Lau, Mei Mei ; Ng, Peggy M. L. ; Chan, Elaine Ah Heung ; Cheung, Cherry Tin Yan |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1758-7212, ZDB-ID 2253957-8. - Vol. 24.2022, 1, p. 114-131
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| Subject: | Active engagement | Affect-behavior-cognition (ABC) model of attitude | Attitude toward celebrity endorsement | Brand attractiveness | Luxury fashion | Passive engagement | Purchase intention | Self-identity | Social identity | Theory of reasoned action (TRA) | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Luxusgüter | Luxury goods | Verbrauchereinstellung | Consumer attitudes | Persönlichkeitspsychologie | Personality psychology | Sozialpsychologie | Social psychology | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/YC-07-2022-1557 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014246043