Examining retail customer experience and the moderation effect of loyalty programmes
Zhibin Lin and Dag Bennett
| Year of publication: |
2014
|
|---|---|
| Authors: | Lin, Zhibin ; Bennett, Dag |
| Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 42.2014, 10, p. 929-947
|
| Subject: | Loyalty | Customer experience | Loyalty programme | Satisfaction | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010422006