Examining similarities and differences in consumer motivation for playing and watching soccer
Sagatomo Tokuyama and T. Christopher Greenwell
| Year of publication: |
2011
|
|---|---|
| Authors: | Tokuyama, Sagatomo ; Greenwell, T. Christopher |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 3, p. 148-156
|
| Subject: | Fußball | Football | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373482