Examining start-up intention of Indians through cognitive approach : a study using GEM data

In this paper, the authors have investigated the factors that affect the decision to start a new business among Indians, using a sample of 2700 interviews of Global Entrepreneurship Monitor 2012 Adult Population Survey Data. Demographic and perceptual factors have been used as independent variables and Intentional Entrepreneur has been used as the dependent variable. Logistic Regression Model has been employed to measure the influence of independent variables on the dependent variables. Findings show that gender, perceived opportunities, self-efficacy (confidence in one’s own ability, knowledge and skills), and risk perception are the major determining factors of new business start up in India. Policy implications of the findings have been discussed.