Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Year of publication: |
March-April 2018
|
---|---|
Authors: | Haytko, Diana L. ; Clark, Ronald A. ; Hermans, Charles M. ; Parker, R. Stephen |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 2, p. 85-97
|
Subject: | Advertising | attitudes | China | consumer evaluation | cross-national | Konsumentenverhalten | Consumer behaviour | USA | United States | Werbung | Vergleich | Comparison | Werbewirkung | Advertising effects | Meinung | Opinion |
-
Whang, Haesung, (2015)
-
Aikin, Kathryn J., (2021)
-
Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin, (2018)
- More ...
-
Ethnocentrism and its effect on the Chinese consumer : a threat to foreign goods?
Parker, R. Stephen, (2011)
-
The marketing of body image : a cross-cultural comparison of gender effects in the US and China
Parker, R. Stephen, (2008)
-
The marketing of body image : a cross-cultural comparison of gender effects in the US and China
Parker, R. Stephen, (2008)
- More ...