Examining the dimensions of adopting natural language processing and big data analytics applications in firms
Sheshadri Chatterjee, Ranjan Chaudhuri, and Patrick Mikalef
| Year of publication: |
2024
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| Authors: | Chatterjee, Sheshadri ; Chaudhuri, Ranjan ; Mikalef, Patrick |
| Published in: |
IEEE transactions on engineering management : EM ; a publication of the IEEE Engineering Management Society. - New York, NY : IEEE, ISSN 1558-0040, ZDB-ID 2021741-9. - Vol. 71.2024, p. 3001-3015
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| Subject: | Big data analytics | customer relationship management (CRM) | firm performance | leadership support | natural language processing | operational efficiency | Beziehungsmarketing | Relationship marketing | Big Data | Big data | Unternehmenserfolg | Firm performance | Data Mining | Data mining |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1109/TEM.2022.3202871 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015405926