Examining the direct and interaction effects of picture color cues and textual cues related to color on accommodation-sharing platform rental purchase
Maomao Chi, Meiyu Pan, Rui Huang
| Year of publication: |
2021
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|---|---|
| Authors: | Chi, Maomao ; Pan, Meiyu ; Huang, Rui |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 99.2021, p. 1-11
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| Subject: | Accommodation-sharing platform | Cue consistency | Cue utilization theory | Picture color cues | Rental purchase | Textual cues related to color | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2021.103066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10013327973