Examining the dynamics of research on sales promotion (2015-2024) : a comprehensive bibliometric study using WOS and Scopus databases

Sushma Yadav, Kapil Malhotra

Year of publication:	2024
Authors:	Yadav, Sushma ; Malhotra, Kapil
Published in:	International journal of business competition and growth : IJBCG. - Genève [u.a.] : Inderscience Enterprises, ISSN 2042-3853, ZDB-ID 2592937-9. - Vol. 9.2024, 2, p. 165-185
Subject:	bibliometric analysis \| R studio \| sales promotion \| VOS viewer \| Verkaufsförderung \| Sales promotion \| Bibliometrie \| Bibliometrics

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