Examining the effect of flow experience on online purchase : a novel approach to the flow theory based on hedonic and utilitarian value
Behcet Yalin Ozkara, Mujdat Ozmen, Jong Woo Kim
| Year of publication: |
July 2017
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|---|---|
| Authors: | Ozkara, Behcet Yalin ; Ozmen, Mujdat ; Kim, Jong Woo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 37.2017, p. 119-131
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| Subject: | Flow theory | Online purchase intention | Human computer interaction | Hedonic value | Utilitarian value | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Theorie | Theory | Hedonischer Preisindex | Hedonic price index | Utilitarismus | Utilitarianism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011729733