Examining the effect of experiential marketing on behavioral intentions in a festival with a specific sport event
Tuba Yazıcı, Settar Koçak and Irmak Hürmeriç Altunsöz
| Year of publication: |
April 2017
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|---|---|
| Authors: | Yazıcı, Tuba ; Koçak, Settar ; Altunsöz, Irmak Hürmeriç |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 17.2017, 2, p. 171-192
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| Subject: | Experiential marketing | hedonic attitude | utilitarian attitude | satisfaction | behavioral intention | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event | Kundenzufriedenheit | Customer satisfaction | Großveranstaltung | Big event | Urlaubsverhalten | Holiday behaviour | Verbrauchereinstellung | Consumer attitudes |