Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Shahzeb Hussain, Olga Pascaru, Constantinos Vasilios Priporas and Pantea Foroudi, T.C. Melewar and Charles Dennis
| Year of publication: |
2023
|
|---|---|
| Authors: | Hussain, Shahzeb ; Pascaru, Olga ; Priporas, Constantinos Vasilios ; Foroudi, Pantea ; Melewar, T. C. ; Dennis, Charles |
| Subject: | Attitude towards brand | Attitude towards corporation | Brand reputation | Celebrity negative publicity | Corporate reputation | Moderators | Firmenimage | Reputation | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Werbewirkung | Advertising effects | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EBR-05-2022-0098 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014314539