Examining the effects of various promotion types on slot gaming volumes
Year of publication: |
2014
|
---|---|
Authors: | Suh, Eunju ; Dang, T. Trent ; Alhaery, Matt |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 37.2014, p. 68-79
|
Subject: | Marketing | Promotion | Coupons | Casino operations | Casino management | Glücksspiel | Gambling | Verkaufsförderung | Sales promotion |
-
Examining the effects of lottery-style promotions in casinos
Lucas, Anthony F., (2018)
-
Lucas, Anthony F., (2021)
-
Estimating the effect of casino loyalty program offers on slot machine play
Lucas, Anthony F., (2017)
- More ...
-
Maximizing player value through the application of cross-gaming predictive models
Suh, Eunju, (2014)
-
Maximizing player value through the application of cross-gaming predictive models
Suh, Eunju, (2014)
-
Examining millennials’ online gambling behavior: a comparison of generational differences
Suh, Eunju, (2017)
- More ...