Examining the impact of CRM on customer satisfaction : a case of an Indian public sector bank
Bhavneet Kaur, Neelam Dhall, Anuradha Jain
| Year of publication: |
2025
|
|---|---|
| Authors: | Kaur, Bhavneet ; Dhall, Neelam ; Jain, Anuradha |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 36.2025, 2, p. 186-203
|
| Subject: | banking sector | CRM | customer relationship management | customer satisfaction | demographics | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Indien | India | Bank | Öffentliche Bank | Public bank |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2025.144390 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015359192