Examining the impact of self-image congruence on brand preference and satisfaction : the moderating effect of expertise
M. Sadiq Sohail and Farouk Awal
| Year of publication: |
2017
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|---|---|
| Authors: | Sohail, M. Sadiq ; Awal, Farouk |
| Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 4.2017, 2, p. 133-149
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| Subject: | brand positioning | brand preference | expertise | satisfaction | Saud Arabia | self-image congruence | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kundenzufriedenheit | Customer satisfaction | Markenführung | Brand management | Arbeitszufriedenheit | Job satisfaction | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011762512