Examining the Individual Retirement Account With Conjoint Analysis

In this study, Conjoint Analysis, generally used in marketing research to designate both the features that products or services of the companies must include, and the importance levels of them, is examined. In the application part of the study, at first some information about Individual Retirement Account and a questionnaire, including 16 cards, prepared by orthogonal design for Conjoint Analysis are given. This questionnaire including the criterions of Individual Retirement Account to join in, is applied to the academicians working at Ahmet Necdet Sezer Campus of Afyon Kocatepe University to designate the criterions and the importance levels of them that these people think on when they join in Individual Retirement Account, and what kind of system if they prefer. And also the importance levels of the cards that are prepared by the aim of simulation are determined.