Examining the influence of atmospheric cues on online impulse buying behavior across product categories : insights from an emerging e-market
Farah Hasan Sarah, Chai Lee Goi, Fayrere Chieng, and Khan Md Raziuddin Taufique
| Year of publication: |
2021
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|---|---|
| Authors: | Sarah, Farah Hasan ; Goi, Chai Lee ; Chieng, Fayrere ; Khan Md. Raziuddin Taufique |
| Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 20.2021, 1, p. 25-45
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| Subject: | Atmospheric cues | consumer behavior | impulse buying | internet marketing | millennial | online retail | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332861.2020.1836593 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012423620