Examining the influences of message formats, context-induced moods, and issue-relevant determinants on the effectiveness of ecolabels
Yongick Jeong, Pham Phuong Uyen Diep and Huu Dat Tran
| Year of publication: |
2024
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| Authors: | Jeong, Yongick ; Pham Phuong Uyen Diep ; Huu Dat Tran |
| Published in: |
Journal of promotion management : innovations in planning and applied research. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7594, ZDB-ID 2112907-1. - Vol. 30.2024, 8, p. 1322-1347
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| Subject: | context-induced mood | contextual priming effect | ecolabels | effectiveness | environmental communication | schema-incongruent effect | Konsumentenverhalten | Consumer behaviour | Emotion | Umweltzeichen | Eco-label | Werbewirkung | Advertising effects | Experiment | Kommunikation | Communication |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10496491.2024.2403093 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015183031