Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Year of publication: |
2023
|
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Authors: | Cadden, Trevor ; Weerawardena, Jay ; Cao, Guangming ; Duan, Yanqing ; McIvor, Ronan |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-15
|
Subject: | Big Data | Innovation | Knowledge Integration | Marketing Analytics | SME | KMU | Big data | Wettbewerbsvorteil | Competitive advantage | Wissensmanagement | Knowledge management | Marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer |
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