Examining the role of big data and marketing analytics in SMEs innovation and competitive advantage : a knowledge integration perspective
Trevor Cadden, Jay Weerawardena, Guangming Cao, Yanqing Duan, Ronan McIvor
| Year of publication: |
2023
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|---|---|
| Authors: | Cadden, Trevor ; Weerawardena, Jay ; Cao, Guangming ; Duan, Yanqing ; McIvor, Ronan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 168.2023, p. 1-15
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| Subject: | Big Data | Innovation | Knowledge Integration | Marketing Analytics | SME | KMU | Big data | Wettbewerbsvorteil | Competitive advantage | Wissensmanagement | Knowledge management | Marketing | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Wissenstransfer | Knowledge transfer |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2023.114225 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014434828