Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
Year of publication: |
2022
|
---|---|
Authors: | Chopdar, Prasanta Kr. ; Paul, Justin ; Korfiatis, Nikolaos ; Lytras, Miltiadēs |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 657-669
|
Subject: | Hedonic Motivation | Impulsive shopping habits | Mobile shopping apps | Personalization | Stimulus-Organism-Response | Switching behavior | Konsumentenverhalten | Consumer behaviour | Mobile Anwendung | Mobile application | Online-Handel | Online retailing | Kaufmotiv | Consumer motivation | Mobile Business | Mobile business |
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