Examining the role of sales-based CRM technology and social media use on post-sale service behaviors in India
Raj Agnihotri, Kevin J. Trainor, Omar S. Itani, Michael Rodriguez
| Year of publication: |
December 2017
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|---|---|
| Authors: | Agnihotri, Raj ; Trainor, Kevin J. ; Itani, Omar S. ; Rodriguez, Michael |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 81.2017, p. 144-154
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| Subject: | CRM | Social media | Social CRM | Social selling | Salesperson service behaviors | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Indien | India | Verkaufspersonal | Salespeople |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2017.08.021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771648