Examining the scope of channel expansion : a test of channel expansion theory with new and traditional communication media
Scott C. D'Urso; Stephen A. Rains
| Year of publication: |
2008
|
|---|---|
| Authors: | D'Urso, Scott C. ; Rains, Stephen A. |
| Published in: |
Management communication quarterly. - Newsbury Park, Calif. [u.a.] : Sage Publ., ISSN 0893-3189, ZDB-ID 1051857-5. - Vol. 21.2007/08, 4, p. 486-507
|
| Subject: | Kommunikationsmedien | Communication media | Produktdifferenzierung | Product differentiation | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003717206