Examining the Use of Team Selling by Manufacturers' Representatives: A Situational Approach - In what situations do manufacturers' representatives utilize teamselling?
| Year of publication: |
1999
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| Authors: | Jackson Jr, Donald W. ; Widmier, Scott M. ; Giacobbe, Ralph ; Keith, Janet E. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 28.1999, 2, p. 155-176
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