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Examining the validity of the Needleman-Wunsch algorithm in identifying decision strategy with eye-movement data
Day, Rong-fuh, (2010)
An exploratory study of cognitive effort involved in decision under Framing—an application of the eye-tracking technology
Kuo, Feng-Yang, (2009)
The effect of Flash banners on multiattribute decision making: Distractor or source of arousal?
Day, Rong-Fuh, (2006)