Exchange rate pass-through and international pricing strategy : a conceptual framework and research propositions

Terry Clark (Southern Illinois University), Masaaki Kotabe (Temple University), Dan Rajaratnam (Baylor University)

The extent to which exchange rate fluctuations affect international prices is called "exchange rate pass-through". This paper develops a conceptual model in explaining how exchange rate fluctuations are channeled into international pricing strategy, and offers research propositions. Our model posits that the extent of exchange rate pass-through in international pricing is affected by the firm's pricing orientation, performance orientation, distribution policy, and brand equity, as well as by exchange rate uncertainty and competitive symmetry.

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Year of publication:	1999
Authors:	Clark, Terry Nichols ; Kotabe, Masaaki ; Rajaratnam, Daniel
Published in:	Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 30.1999, 2, p. 249-268
Subject:	Exchange Rate Pass-Through \| Exchange rate pass-through \| Preismanagement \| Pricing strategy \| Theorie \| Theory

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Notes:	In: Journal of international business studies
Source:	ECONIS - Online Catalogue of the ZBW

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