Executive Insights: Global Individualism -- Reconciling Global Marketing and Global Manufacturing
Year of publication: |
1994
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Authors: | Halliburton, Chris ; Jones, Ian |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 2.1994, 4, p. 79-88
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