EXECUTIVE PERSPECTIVE - Building Brands: A Shift in Strategy for Cascade Designs - Changes in the market for high-performance outdoor equipment required a major shift in Mountain Safety Research's strategy. The company needed to move from a product focus to a brand focus to remain competitive. Ziba Design helped it do just that.
Year of publication: |
2006
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Authors: | Brown, Liz ; Park, Eric |
Published in: |
Design management review. - Boston, Mass. : DMI, ISSN 1045-7194, ZDB-ID 21505676. - Vol. 17.2006, 4, p. 18-24
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