Exemplars or Beliefs? The Impact of Self-View on the Nature and Relative Influence of Brand Associations
| Year of publication: |
2006
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| Authors: | Ng, Sharon ; Houston, Michael J. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 32.2006, 4, p. 519-529
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