Existence of mixed emotions during consumption of a sporting event : a real-time measure approach
Jun Woo Kim, Marshall Magnusen, Hyun-Woo Lee
| Year of publication: |
July 2017
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|---|---|
| Authors: | Kim, Jun Woo ; Magnusen, Marshall ; Lee, Hyun-Woo |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 4, p. 360-373
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| Subject: | consumer behavior | evaluative space model | fan experience | mixed emotions | Konsumentenverhalten | Consumer behaviour | Emotion | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0215 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011771887