Exogenous cognition and cognitive state theory : the plexus of consumer analytics and decision-making
Andrew Smith, John Harvey, James Goulding, Gavin Smith, Leigh Sparks
| Year of publication: |
2021
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|---|---|
| Authors: | Smith, Andrew ; Harvey, John ; Goulding, James ; Smith, Gavin ; Sparks, Leigh |
| Published in: |
Marketing theory. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 1741-301X, ZDB-ID 2072860-8. - Vol. 21.2021, 1, p. 53-74
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| Subject: | Algorithmic | analytics | Big Data | consumer | decision-making | exogenous cognition | marketing | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Big data | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593120964947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012484431