Expanding marketing empirical generalisations to health behaviours : physical activity is not so different from buying behaviour, after-all
Amy L. Wilson, Byron Sharp, Cathy Nguyen, Svetlana Bogomolova
| Year of publication: |
November 2017
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|---|---|
| Authors: | Wilson, Amy L. ; Sharp, Byron ; Nguyen, Cathy ; Bogomolova, Svetlana |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 25.2017, 4, p. 317-325
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| Subject: | Negative binomial distribution | Physical activity | Healthy behaviour | Public health | Health promotion | Empirical generalisation | Gesundheitsvorsorge | Preventive care | Gesundheit | Health | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Gesundheitswesen | Health care system |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1016/j.ausmj.2017.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792389