Expanding the unit of analysis from firms to supply networks
Year of publication: |
July-September 2016
|
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Authors: | Hammervoll, Trond |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 23.2016, 3, p. 193-205
|
Subject: | supply chain management | supply networks | unit of analysis | industrial marketing | business marketing | Lieferkette | Supply chain | Unternehmensnetzwerk | Business network | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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