Expanding to the Internet: Pricing and Communications Strategies When Firms Compete on Multiple Channels
| Year of publication: |
2000
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|---|---|
| Authors: | Zettelmeyer, Florian |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 37.2000, 3, p. 292-308
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