Expanding understanding of service exchange and value co-creation: a social construction approach
| Year of publication: |
2011
|
|---|---|
| Authors: | Edvardsson, Bo ; Tronvoll, Bård ; Gruber, Thorsten |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 39.2011, 2, p. 327-340
|