Expect success, get success : how self-fulfilling prophecy can impact new product development
Amy Watson, Michael Obal, and Rangapriya (Priya) Kannan
| Year of publication: |
2021
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|---|---|
| Authors: | Watson, Amy ; Obal, Michael W. ; Kannan, Rangapriya |
| Published in: |
Research-technology management : RTM. - Abingdon : Routledge, ISSN 1930-0166, ZDB-ID 2082426-9. - Vol. 64.2021, 4, p. 29-36
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| Subject: | Expected outcomes | Firm innovativeness | Market orientation | New product performance | Self-fulfilling prophecy | Produktentwicklung | New product development | Erfolgsfaktor | Success factor | Innovation | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Erwartungsbildung | Expectation formation |
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