Expectancy-value theory contributes to understanding consumer attitudes towards cow's milk alternatives and variants
Elizabeth Kempen, Josephine Kasambala, Lorna Christie, Elize Symington, Lizette Jooste, Tertia Van Eeden
| Year of publication: |
May 2017
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|---|---|
| Authors: | Kempen, Elizabeth ; Kasambala, Josephine ; Christie, Lorna ; Symington, Elize ; Jooste, Lizette ; Van Eeden, Tertia |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 41.2017, 3, p. 245-252
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| Subject: | attitude formation | beliefs | cow's milk alternatives | expectancy-value theory | milk variants | Milch | Milk | Konsumentenverhalten | Consumer behaviour | Milchverarbeitung | Dairy industry | Milchviehhaltung | Dairy farming | Theorie | Theory | Milchpolitik | Milk policy | Meinung | Opinion |