Expectation formation in case of newer hotels : the role of advertising, price, and culture
Prithwiraj Nath, James Devlin, and Veronica Reid
| Year of publication: |
February 2016
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| Authors: | Nath, Prithwiraj ; Devlin, James ; Reid, Veronica |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 55.2016, 2, p. 261-275
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| Subject: | advertisement | culture | hotel service | power distance | price | uncertainty avoidance | Werbung | Advertising | Hotellerie | Hotel industry | Kulturelle Identität | Cultural identity | Preismanagement | Pricing strategy | Theorie | Theory | Erwartungsbildung | Expectation formation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0047287514541003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011432568