Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
| Year of publication: |
2005
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|---|---|
| Authors: | Bennett, Rebekah ; Härtel, Charmine E.J. ; Mccoll-Kennedy, Janet R. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 34.2005, 1, p. 97
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