Experience effects on interactivity: Functions, processes, and perceptions
| Year of publication: |
2012
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|---|---|
| Authors: | Kim, Juran ; Spielmann, Nathalie ; McMillan, Sally J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 65.2012, 11, p. 1543-1551
|