Experiencing the Product Life Cycle Management Highs and Lows Through Dramatic Simulation
| Year of publication: |
2009
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|---|---|
| Authors: | Pearce, Glenn ; Jackson, John |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 10459716. - Vol. 31.2009, 3, p. 212-218
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